Swap is an iOS application that helps you create digital business cards, exchange it with important contacts, and never worry about losing a connection. The main challenge for this project was to work with optical character recognition technology to capture the content of the card, effectively picking up the real-world card text and storing the info into the application as a digital business card. We also had to implement a novel way to display all of the stored cards in the app so that the user could easily swipe and see them all. Other valuable information such as where and when the card was exchanged would also be required.
When the client first approached us, there was a general idea as to what the high level requirements would be but, many details were still yet to be specified We needed to define what the application would actually look like. Our experienced design team worked to guide our client through the complete and renowned Design Thinking methodology. Within that process, the project was fleshed out in a lot more detail. Deeper thought was given into who the end users of the app might be. Questions were asked as to what the application should look like and why. How could we create a smooth and satisfying user experience? After having responded to these and many more questions, the design team then began the sensitive process of UI/UX design for the application. With a little hard work , the design assets were completed. Now it was time for the development team to begin their part of the work.
The Swap app has been launched and users are now able to use it to exchange or “swap” digital business cards. The client is currently in the process of pitching the application in order to attract investors. In the meantime, there are new features being requested by the client which will make Swap a much more robust application for all end users.