UI (User Interface Design) understands what your audience is looking for and helps them to find it easily. An ideal User Interface transfers the brand’s strengths and visual assets to a product’s interface. It visually guides the user through a product’s interface via interactive elements and across all sizes/platforms. User interface designers are concerned about how the product is laid out.
UX (User Experience Design) enhances customer satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Good UX facilitates less abandonment, more customer loyalty, better customer service, and more conversions.
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