Design thinking delivers solution-based thinking. People that apply design thinking consider issues, resolve problems and utilize creative strategies. It is about using the designer’s sensibility and methods to match people’s needs with what is technologically feasible to convert the idea into customer value and market opportunity. Design thinking pursues innovation to gain organic growth. It identifies personas and creates a good customer journey by detecting the main pain points to solve the end user’s problem.
To combine it with UX is important since it enhances customer satisfaction. Designers that keep UX in mind by improve the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Good UX facilitates less abandonment, more customer loyalty, better customer service, and more conversions.
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