Advanced UX - Design Thinking

What is Design Thinking & UX and why it is important?

Design thinking delivers solution-based thinking.  People that apply design thinking consider issues, resolve problems and utilize creative strategies.  It is about using the designer’s sensibility and methods to match people’s needs with what is technologically feasible to convert the idea into customer value and market opportunity. Design thinking pursues innovation to gain organic growth. It identifies personas and creates a good customer journey by detecting the main pain points to solve the end user’s problem.

To combine it with UX is important since it enhances customer satisfaction. Designers that keep UX in mind by improve the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Good UX facilitates less abandonment, more customer loyalty, better customer service, and more conversions.

Design Thinking Intro.
  • Innovation & Design Thinking
  • Benefits of Design Thinking
  • ‍Methodology
  • Canvas & Design Thinking
Understand the User
  • Conceptual Maps
  • How to create & Design Personas
  • How to create an Empathy Map
  • How to create a Customer's Journey
Ideation
  • The IDEO Way
  • New Ways, New Solutions
  • User Stories
  • Idea Concept & Design
Innovative Solutions
  • Case Studies
  • Storyboard
  • Prototype & expose New Solution

SKills Obtained

Solve complex problems and find desirable solutions for clients
Learn a solution focused and action oriented mindset
Use your designer sensibility to match needs with feasibility
Create advances in innovation to produce a competitive edge

About the Instructor

Melissa is a UX/UI expert in management and leadership skills. She is experienced in UX research & design, information architecture and data analysis. She also has experience managing software developer projects in the construction and automotive industry. Melissa is certified by Nielsen Norman Group and User Experience and has led UI/UX Mobile projects in companies such as CEMEX as well as Jonajo Consulting. Usability testing, user research, information architecture analysis, creation of interactive prototypes are a few of the activities Melissa has focused on during her professional career.
850
900
4

Jonajo Academy in Monterrey

Jonajo Academy is offering this course as part of a four-hour session program for a price of $ MXN. Don't miss this great opportunity to learn useful skills from experts in the industry!
Dates
Design Thinking Intro.
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Understand the User
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Ideation
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Innovative Solutions
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MORE QUESTIONS?
EKA Co-work & Business

Calle Retorno 1 #208
Colonia Empleados SFEO
Monterrey, Nuevo León, Mx 64909

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Course Language:
Spanish