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What is UI/UX and why it is important?
UI (User Interface Design) understands what your
audience is looking for and helps them to find it easily.
An ideal User Interface transfers the brand’s strengths
and visual assets toa product’s interface. It visually
guides the user through aproduct’s interface via
interactive elements and across all sizes/platforms.
User interface designers are concerned about how
the product is laid out.
UX (User Experience Design) enhances customer satisfaction
by improving the usability, ease of use, and pleasure provided
in the interaction between the customer and the product. Good
UX facilitates less abandonment, more customer loyalty, better
customer service, and more conversions.
