Nowadays, buyers tend to do more research on their own before asking the company for more information about the product or service they are offering. This makes it harder to calculate which marketing effort positively impacted the client. Know that results of brand awareness can be more long term and may not yield immediate results and can even benefit the company in non-monetary ways. In this e-book, we’ll talk a bit more on the sales cycle and we will give you a few tips to improve your measuring efforts to get a better idea of what it is that is that is actually bringing you leads that ultimately convert.
